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Ladbrokes Sportsbook Review

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When writing a bookmaker review, the drill is pretty much the same. We talk about what they offer to customers, the good aspects and the not-so-good aspects, but Ladbrokes is not just any bookie, it is the pioneer of sports betting. Ladbrokes is the oldest known company to offer betting services to punters. Since beginning in 1886, Ladbrokes sports betting has been functional in betting shops around the UK.

There is so much to say about Ladbrokes sports and betting markets which they are reputable for. Being in the industry this long has shaped them to become the bookmakers they are today.

Ladbrokes sports offerings are some of the best you can find and their experience has given them a certain edge over many other bookmakers. Surviving this long in the business is a great feat on its own.

Before the creation of the online sportsbook, bettors had access to offline sportsbooks scattered all around the UK and only punters in the region were privileged to be a part of the betting community. Since the introduction of Ladbrokes sites sports betting, non-UK bettors have access to the bookmaker’s sports betting features which, given the constant advancements in technology, are continuously improving.  With Ladbrokes, you can claim various bonuses, promos, and special boosts to maximize your gaming experience. Their Stats and Results center contains very well collected useful and reliable data. Also, the betting exchange feature is in the steady rise on the platform.

Along the line in this Ladbrokes review, we will also see that the company has quite a few terms and conditions that pose restrictions on online betting.

About Ladbrokes

Although only recently opening an online sportsbook about 20 years ago, Ladbrokes has been in the betting industry for over 100 years and is the first bookmaker in the world. It is licensed by the UK Gambling Commission as well as the Gibraltar Gaming Authority.

Ladbrokes sports is one of the brands of the British betting and gambling company Ladbrokes Coral PLC.

The enterprise suffered various setbacks and controversies and Ladbrokes was inevitably affected.

The company was in a steady decline financially after the end of World War II.  Then in 1979, they went through another crisis, but this time in the form of a scandal, after it was exposed that they had been carrying out illegal marketing schemes as well as bribery and corruption. This resulted in the closure of 4 Casinos in London.

By the early 1990s, the company was once again not doing well, but after changes in corporate governance and various acquisitions, they bounced back and have since been thriving in the industry.

The Ladbrokes sports betting site is well known for the wide range of markets and features it offers. From sports to races, TV shows and other events that are at the complete disposal of customers.


Who Can Play At Ladbrokes?

While other betting companies are expanding their reach to various parts of the world, Ladbrokes betting sites are restricted in many countries and this is a huge disadvantage to the bookmaker. In order to branch out internationally, this barrier needs to be overcome. The accepted countries are:

  • United Kingdom;
  • Isle of Man;
  • Jersey;
  • Republic of Ireland;
  • Barbados;
  • Germany (except in Hessen & Schleswig-Holstein states);
  • Ghana;
  • Gibraltar;
  • Lebanon;
  • Lichtenstein;
  • Luxembourg;
  • Malta;
  • Mauritius;
  • Netherlands;
  • Netherlands Antilles;
  • New Zealand;
  • Nigeria;
  • Seychelles;
  • Tanzania.

Bookmaker Profile

Online since 1999
Founded 1886
CEO Jim Mullen
Revenue $1.5 billion
Sportsbook software Proprietary
Casino software Outsourced
Poker software Outsourced
Employees 14,000
Affiliated sites BETDAQ
Parent company Ladbrokes Coral
Licensed in UK, Gibraltar
Devices PC, Mobile, Tablet
Products Betting, Bingo, Casino, E-Sports, Games, Live Casino, Poker, Virtual Sports
Sports and Markets American Football, Athletics, Australian Football, Basketball, Boxing, Cricket, Cycling, Darts, Entertainment, Floorball, Football, Golf, Greyhounds, Handball, Horse Racing, Ice Hockey, MMA, Martial Arts, MotoGP, Motor Sports, Motorbikes, Politics, Rugby, Rugby Union, Snooker, Special Bets, Speedway, TV, Table Tennis, Tennis, Volleyball, Βaseball

Ladbrokes Mobile Application

Like practically every other bookie in the industry, the Ladbrokes mobile app is the handy version of the Ladbrokes betting site.

Ladbrokes online betting has become increasingly popular because it is a more convenient means of betting. You don’t have to go to the sportsbook to place a bet because you can do it remotely. The mobile app closely resembles the original site and contains all the features and markets of the online site in an even more convenient format. The software can be downloaded on your phone, tablet or PC. It is compatible with Android, iOS, and Windows operating systems.

The Ladbrokes mobile betting application is very simple to download and install.

Once open, the app is super easy to navigate and newbie bettors will have no problems at all. The betting software for the sportsbook was created by the bookmaker itself while for Ladbrokes Casino and Poker products are outsourced to software partners.

Download app

The Advantages

Ladbrokes is definitely a good choice for punters who have access to their services. There are quite a few benefits to signing up with the bookmaker.

Multi-vertical Platform

It is always more convenient to visit a betting site and have access to the sportsbook, the casino room and the poker room all on the same platform without having to switch between sites. The Ladbrokes betting site has multiple verticals on the same platform. Punters have the chance to access all markets with just a single click, without opening multiple sites, having multiple accounts or making multiple deposits.

Millions In Progressive Jackpots

Ladbrokes casino offers 21 different jackpot games. The Jackpot Giant by their software partner, Playtech, is one of the biggest Jackpots in casino history with a payout of just under $100,000.

The Limitations

As the saying goes, everything that has an advantage has a disadvantage and this Ladbrokes review shows that the bookmaker is no exception.

Limited Customer Service Hours

At Ladbrokes, customer service is limited to specific times of the day. Understandably, the customer support favors the UK time zone because it is their base of operations, but Ladbrokes sports have become increasingly recognized in various other countries, so one would have thought that they would take into consideration bettors from different time zones.

No E-Sports Betting

Another disappointing aspect is the Ladbrokes e-sports market. They may be old fashioned, but with the rise in the number of virtual sports players, they are not keeping up to the trend as we expected. Ladbrokes online betting offers a few more e-sports than they did at inception, however, the improvement is very minimal and they are far behind their competitors in this regard. Loyal punters are hoping that the Ladbrokes betting e-sports section will improve, but it will require a lot of effort to meet up at this point.

Ladbrokes Online And Live Betting

Many Ladbrokes sports are also available for live streaming and have the in-play betting option on the online sportsbook. Online betting has never been more intriguing, the thrill of following the progress of your prediction with live sports viewing makes the experience all the more worth it.

Forget having to rush to place a bet before the match begins, with live betting options you can keep wagering on games as long as they haven’t come to an end. Keep up with odds news and fluctuations and eventually place your bet at any time during the match.


Ladbrokes Poker is not proprietary like the sportsbook. The bookmaker’s software provider, Playtech, is the world’s largest supplier of sports betting and online gaming software.

Ladbrokes Poker offers a guaranteed weekly event worth $30,000. The play isn’t as competitive as other sites where potential winnings run in millions, but you can expect to enjoy the wide variety of games on hand. It is a good choice for newcomers to the world of Poker.

Casino Games

Provided by top leading enterprises in online gambling software, Ladbrokes casino offers a wide range of casino games and is one of the best online casino sites in the business.

Slots and table games are endless. Evolution Gaming, Playtech, Net Entertainment and Novomatic are some of the providers whose games are available at Ladbrokes.

Some of our favorites are the live dealer games by Evolution gaming. This option gives the same feel as the live streaming feature in sports betting, it amplifies the experience and makes it much more exciting. With live dealer games, you can select the dealer of your choice and play against that dealer.

Table games with the live dealer option include: Baccarat, Blackjack, Roulette, Casino Hold’em, Dream Catcher, Three card poker, Ultimate Texas Hold’em.

This Ladbrokes betting section offers some of the best-licensed content in any casino. The bookmaker features all the standard table games you can find in a casino lobby.

Besides, gamers have the chance to try out specialty games, otherwise known as casual games. These casual games offer huge jackpots, but at terrible odds. If they suit your fancy, you will find loads of such games at Ladbrokes casino.

Ladbrokes Offers And Promotions

From sign up offers such as the deposit bonus and free bet bonus to game-specific promos, Ladbrokes knows how to incentivize joining their site.

Punters wait eagerly for betting bonuses and promotions to take advantage of.

Welcome Bonus

The welcome bonus at Ladbrokes sports betting sites is a permanent bonus that is always available for all newcomers to the site. It is a sign up bonus that you can claim immediately after registration. Every section has a sign-up bonus and you can avail of only one of the bonuses so you can choose whether to sign up from the sportsbook, casino room or poker room.

The $20 free bet is the sportsbook sign up bonus and you get a 100% bonus to a maximum of $500 at the casino.

This is the overview of the bonuses, but the requirements to be eligible for the bonus are contained in the Terms and Conditions. The current promo code for Ladbrokes sports betting site is 20FREE.

Claim your bonus

Ladbrokes Adventure

This is a special casino promo. Basically, you have to earn coins by completing challenges in the casino room. With each completed level, you unlock prizes that can be redeemed at the reward center. This promo is definitely a stand out in our Ladbrokes review.


Other offers include the Casino reload bonus for existing customers of 100% up to $500.

Banking Options

Transactions generally run smoothly in and out on the Ladbrokes online betting website. Most payment methods are free of charge. You can either use real money from your bank, a credit card, or a bank transfer to make a deposit. The method of deposit is considered as the default method for withdrawal unless you opt to change it:

  • Bank Wire Transfer;
  • Maestro;
  • MasterCard;
  • Neteller;
  • PayPal;
  • Solo;
  • Switch;
  • Ukash;
  • Visa Electron;
  • Western Union;
  • AstroPay Card;
  • Entropay;
  • EPS;
  • GiroPay;
  • iDEAL;
  • Paysafecard;
  • Skrill;
  • Sofortuberweisung;
  • Trustly;
  • Visa Debit.


Ladbrokes betting deposits are usually instant and quite flexible, except for Western Union and Bank transfer which take 1-5 working days. The deposit methods are exactly the same as the withdraWal methods, with most of them having a minimum deposit of $10.


As earlier stated, the initial deposit method is set as default for withdrawals. Bettors have to contact customer service to request a change in the withdrawal method. The maximum and minimum withdrawal limits depend on the payment option you utilize.

The Ladbrokes betting sites are known to be efficient with payouts, so as long as your winnings are in line with the terms and conditions you can cashout freely what is due to you. However, Ladbrokes sports betting sites are not liable for any charges accruing from your bank with regards to withdrawals.

Comp and VIP programs

For those who are unaware, the comp program is the standard betting program offered by Ladbrokes betting software provider, Playtech. By playing casino games, you earn points that can be redeemed in real money. For every $10 wagered, you earn 1 point and 100 points can be redeemed for $1. It is nowhere near a huge jackpot, but it doesn’t cost you anything. The coins can expire, so it is advisable to redeem them once you have enough.

Big spenders are a huge source of profit for bookmakers and the VIP Program at Ladbrokes casino is dedicated to players who wager hefty amounts on slots, table games, and Bingo.

The VIP monthly targets are broken down into 4 levels

Bronze $1000 $1500
Silver $2000 $2500
Gold $4000 $12500
Platinum Invite only Invite only

As you can imagine there are rewards and prizes for reaching each level of the VIP Program. At the platinum level, you will be contacted by a member of the VIP team at Ladbrokes. Apart from the recognition that comes with it, you can expect to be invited to VIP and sporting events and receive free tickets.

Customer Support Service

The bookmaker’s customer service is less than stellar and is one of its failing points. The Ladbrokes online betting community is vibrant at every single moment, but the limited customer support is not very favorable to non-UK bettors. Live chat and email are the most common ways of contacting customer service. To compensate for the inadequate live support, Ladbrokes mobile has the option of telephone betting which is an addition to the online and offline sportsbooks.Registration

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